Whether you offer services or have your own store, you know you need to make yourself recognized by potential customers. The huge question is how to do it. You most likely do not have a lot of money to invest in publicity. The proper publicity for you relies on the qualities of your business.
The first thing you need to get is your own web site. It is essential that your website has a nice design in accordance to your occupation, simply because it will give the first impression users will have of your business. You may contact a web designer to create your site. If you do it yourself, pay attention to the styles, colors and layout you use. Some hints:
· neat pages appear better than over crowded ones
· make use of colors to highlight phrases or parts you want users to pay special attention to
· the website navigation (menus) must be easy to understand and use by all customers
· bear in mind that individuals make use of different browsers, and if possible, view your site with 2 or 3 browsers to check how it looks.
· design your website to be search engine friendly. You will require search engines to direct traffic to your site, therefore you need them to be able to index it.
As soon as you have your web site, it becomes the Internet branch of your business. That is the beginning of your Internet presence. Now you have to register it in search engines and directories so users can find it. You will find global directories like DMOZ (http://www.dmoz.org) and there might be also industry-specific directories where you are able to register your business.
Next step is to generate backlinks to your website. It implies to obtain other websites to link to your website. This assists your site get a better page rank in search engines, and also exposes your website to more individuals:
· write articles regarding your field of expertise and post them in article directories
· post in forums relevant to your field of expertise, trying to be useful to other people so individuals see you know what you do. Include your url in your signature.
One more way to promote your business is to offer a periodic newsletter in your website. This manner you send an e-mail including fascinating and useful info to your subscribers, once a week, or once a month, for instance. If they really like it, they’ll refer other people to it thus making your subscriber base grow.
You can also promote your business whenever you send an email. Simply add your url in your signature.
You will find also pay-per-click advertising programs in the internet, major search engines like Google and Yahoo provide them.
Last, but not least: you need to add content to your website regularly, so visitors keep coming back and search engines rank your site much better.
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